In a fresh round of price cuts, Airtel, the mobile brand of Bharti Tele- Ventures (BTVL), has slashed ISD rates to RS 3 per minute from the current levels of Rs 15 per minute for new subscribers. These rates are applicable for ISD calls to USA and Canada only and will be available to both new post and pre - paid subscribers in Mumbai.
With this price drop, Airtel probably hopes to attract new subscribers. It has also dropped the entry calls for the game show Kaun Banega Crorepati to Rs 2 per minute from the earlier Rs 6 per minute. This offer is accessible to new pre-paid customers. With this rate Airtel barely covers the access deficit charge (ADC) of Rs 2.50. The ADC is a charge payable to public sector telecos like Bharat Sanchar Nigam primarily so as to help them cover losses incurred in providing subsiding calls to rural areas. Airtel is the fourth largest mobile operator in Mumbai with a subscriber base of over 8 lakhs.
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| Posted : 8/18/2005 |
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