BMW has made up its mind to set up operations in India. The venture is said to be a wholly owned subsidiary to be set up at Chengelpet, Tamil Nadu, with an investment of Rs 100 crores. According to the industry sources, the Indian facility will assemble automobiles using completely knocked down car parts kits imported as well as sourced in India. This is expected to enable BMW to seek competitive pricing and thus a bigger footprint in the growing Indian market. Industry sources add that while the models that promise to enjoy a fair volume will be built in India whereas for the projection of image, the company will continue to import CBUs of special models in addition to transforming the Indian subsidiary into a marketing and distribution hub for the surrounding markets.