Kia Motors Corporation, a sister concern of Hyundai, recently announced that a state-of-the-art design centre will be created at Kias new European headquarters currently under construction in Frankfurt, Germany. The design centre, which will be fully independent from Hyundai Motor, marks a significant change in strategy, as its other existing design centres located throughout the world are jointly operated. Through a separate facility, Kia Motors will be able to further strengthen its goal of designing high quality vehicles with European oriented style and performance that are especially in tune with the needs and desires of the booming number of Kia customers throughout Europe. These latest plans clearly signal the companys continuing strong commitment to Europe, which has become Kias largest export market in 2005. Over the past two years, Kia has been the fastest growing automotive brand in Europe. Its stellar performance was confirmed in a recent release from the ACEA (Association des Constructeurs Europeens dAutomobiles), which showed Kia leading the pack in Europe among all automakers for growth rate in terms of new car registrations for May as well as the first five months of this year.