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Almost 70 per cent of Multinational Corporates (MNCs) participating in the first CII-AT Kearney MNC Survey 2005 have evinced a high likelihood of making additional medium, and long- term investments in India. "The investment outlook in the medium term appears not to be dictated by their current performance in India, with most companies indicating a medium-to-high likelihood of investment, irrespective of performance. Further, three out of every four MNCs state that their performance in India has met or exceeded internal targets, and expectations. Tailoring products and prices to suit Indian tastes, appointing local leadership, and indigenisation are key factors for success in India. However, organisations reiterate that in the future, a greater emphasis on leveraging Indias cost- competitiveness for exports, and strengthening penetration into tier-ll cities would be crucial for maintaining the growth momentum. There is also a clear co-relation between a positive perception of performance, and the time that the MNC entity has been operating in India. This suggests a significant learning curve for MNCs doing business in India, according to the CII-AT Keamey survey. |
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| Posted : 9/1/2005 |
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