Pepsi India launched its television commercial online for the first time even before it is aired on the small screen. The three-part webisode of Pepsi commercial will run on Yahoo! India this week and will be followed by the television commercial that will go on air on September 16. The webisode features Pepsi brand ambassador Shah Rukh Khan as a flirtatious snake charmer and is hosted on the exclusive portal pepsizone.yahoo.co.in, which is created and managed by Yahoo for Pepsi. The TV commercial is an extension of the companys last ad campaign "Oye Babli". The webisode is marketed across Yahoo, which has 69 per cent reach among Internet audience in India and hosted on Pepsizone which has registered members of 4 lakh. Thats not all, consumers can also participate in Pepsis online contest with Shah Rukhs costumes worn in the ad.