The Indian centre is looking at incorporating the customisation element to global models whereby the Samsung India is concentrating on R & D in a big way. Deputy of Samsung India MD Zutshi said that the idea was to customise product as per local conditions. The company plans to open 3AV zones in Mumbai, Delhi, Hyderabad soon. The company expects to have a turnover of Rs 6,500 crore this year to the present turnover of Rs 4,950 crore. "Samsung India is keen to focus on developing the segments of electronic goods like tv , mobile phone, and luxury items to necessities in their portfolio that demonstrate the most potential"Mr, Zutshi said.