Toyota Kirloskar Motor (TKM) declared Aamir Khan as the Brand Ambassador for Innova in India. Speaking on the occasion, Atsushi Toyoshima, Managing Director of Toyota said, "As an actor, Aamir Khan stands for all core values of Innova brand. He is a perfectionist, who innovates while enacting roles, exhibits versatility and is a wonderful performer. He is an actor who tries to break the stereotypical moulds and creates new roles for himself- just like the Innova, which has brought in both MPV and passenger car customers into its fold." Aamir will promote Innova through media campaigns and ground promotion activities.
The association of Aamir and Toyota is a strategic move to create awareness about the Innova brand and reach larger audiences across India. According to the company, Innova has become the largest selling model in the mid-size sedan. It has achieved historic sales of 18000 units and has become a leader across MPV, mid-size sedan and sedan categories within a few months of its launch. The petrol version of Innova is priced at Rs. 6,76,000 and 9,37,000. Whereas, the diesel variant is priced between Rs. 7,36,000 and Rs. 9,97,000.