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Maruti Suzuki tiers topmost in JD Power India Sales
 
Maruti Suzuki tiers topmost in JD Power India Sales
According to the J.D Power Asia Pacific 2005 India Sales Satisfaction Index Study Maruti has ranked highest in customer satisfaction with the new-vehicle sales process for a second consecutive Mohit Arora India director at J.D Power Asia Pacific said". In turn Maruti Suzuki customers reflect their satisfaction with the brand by demonstrating the highest loyalty and advocacy intentions in the industry." Industry has improved its perfomance by 6 index points with eight of the 11 manufacturers ranked in 2005 showing improvements over 2004. Mahindras perfomance improved with an increase of 45 index points over 2004 and took sixth place in the overall rankings. Study revealed that there was significant improvement in implementation rates of various dealer activities performed during the entire sales and delivery process.Arora said that" The inprovements registered across most manufacturers are indicative of the growing competition in the industry as manufacturers are indicative of the growing competition in the industry as manufacturers strive to create a strong and positive first impression on their customers. Customers report higher satisfaction if they are able to receive vehicles with no booking time. Study in the sixth year examines satisfaction of new-vehicle buyers with the sales and delivery experience at two to six months of ownership. Sales satisfaction is assessed on 48 attributes that have defined factors like delivery process, dealer facility, paper work and deal, salesperson, and delivery timing.
Posted On : 9/30/2005 1:37:21 PM

 
 
 
Maruti Suzuki tiers topmost in JD Power India Sales