With the launch of Hero Hondas Achiever 150cc bike due in November 05. With the rising disposable incomes greater desire for power and style, and easy finance still available, Indian consumers are moving steadily up the power scale. FY05 ,a growth of 64% . By contrast, the fiercely competitive category ,which accounts for 84% all motorbike stakes in India grew 14% to 41.7 lakh units in FY05 and in april -august 05 sold 13% more bikes than a year ago. Bajaj Auto
Led the pack in 05 with 3.8 lakh units accounting for nearly 53% of all 125-250cc bikes sold that year. Market share has undergone a shift in the past 2 years in the 125-250cc segments,with Bajaj Autos share falling from 63% in FY04 to 53% in FY05. Bajaj has brands like the Pulsar and Discover, Hero Honda, the CBZ, Karizma,Ambition 135cc ,and now the Achiever ,and HMSI the 150cc Unicorn. With the 125-250cc segment expected to grow faster than any other category
For the rest of the year ,introduction of new brands may not alter relative market shares significantly in the second half of FY06.