Da Vinci introduced by Texas Instruments is a an advanced semiconductor Technology for next generation of digital video products. The technology is A DSP-based solution tailored for digital video applications that provide video Equipment manufacturers with integrated processors,software and tools to simplify The design process and accelerate innovation. Da Vinci will allow digital video designers to choose a signal processor tailored for their needs and then select from a menu of production ready software, reducing time to market and increasing innovation by an order of magnitude. For consumers, these advancements will result in new generation of digital video products that go far beyond todays capabilities. Consumers with video security system will be able to identify a visitor at the front door, unlock it and open it via there TV remote. Amir Majidimehr, corporate vice president for the Windows Division Media Division at Microsoft said " Microsoft continues to innovate by dilivering products and technologies that offer the highest Quality digital audio and video experiences available." Texas instruments is a key
Partner in these efforts, and new technologies like Da Vinci are poised to transform the way consumers experience digital video entertainment."