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Samsung India will invest Rs 585 crore next year in research and development next year to strengthen its presence in the consumer electronics and home appliances market. Samsung company expects to end the calendar year with a turn over of 6,500 crore. Dir. Of Samsung , Ravinder Zutshi said;"We want to excel on the technology platform, and will invest close to 9% of total turnover in R&D next year. Samsung has been actively focusing on the home appliance business and it has invested close to Rs 22 crore I setting up a heat exchagerplant at Noida getting it a competitive edge in the air conditioning business. Zutshi said"Manufacturing heat exchangers here will give us an added edge in the air conditioning market." The company manufacturers both window And split AC s at the Noida plant ,and holds a 20% market share in the air conditioning business. Audio visual and home appliance constitutes 53% of total Samsungs sales turnover. This year the company has introduced 7 front-loading models, and 8 top-loading models as well as they have broad based their offerings across categories by introducing 16 models of referigerators. Zutshi added"Our growth strategy is to consolidate our presence in the businesses we are in . We have been number 2 player In AC business. However, we had a market share of 12% in CY2004,and currently we hold a 20% share in the same business." |
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| Posted : 10/17/2005 |
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