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The global cellphone giants Motorola and Nokia have beaten the local Chinese companies in cellphone sales in China. Late last year, these MNCs had devised a strategy to compete with Chinese cellphone players, such as TCL Communications, Ningo Bird and Kejian in the Chinese market. Accepting the local Chinese business models, Motorola and Nokia launched low-end cellphones this year. They also strengthened their distribution network and systems in less affluent cities. This strategy paid off, resulting in a drop of the combined market share of local Chinese handset manufacturers to 38.3% in June from 41.2% at the end of last year.
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| Posted : 10/18/2005 |
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