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During the first half of 2005 ,the advertising industry maintained its double digit growth rate and is growing at 12-15% , industry watchers said. Srinivasan K Swamy, president of Advertising Agencies Association of India said, " The year has been good so far and is poised for healthy growth as ad spend will continue to go up in key sectors such as telecom, banks, and financial services, automotives and entertainment." This year, Advertising Agencies Association Of India (AAAI) is hosting a symposium in November. The seminar will focus on how advertising was traditionally known and the way it has changed dramatically within a short span of time, it will also look at how consumers have changed and the way audiences are reacting to advertising. Colvyn Harris , chief executive officer of JWT, who is also the chairman of symposium said, " AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics."He added " It will be a Knowledge series and a tremendous learning for the industry. We are expecting 600- 800 delegates to participate in the symposium." |
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| Posted : 10/29/2005 |
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