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India to emerge as a sourcing destination for premieum biscuits
 
India to emerge as a sourcing destination for premieum biscuits
Unibic an austrslian based company will start contract manufacture of cookies for Australian retailer Woolsworths from the formers year old biscuit manufacturing facility in Banglore.The company wil also manufacture its Anzac brand of cookies in India, for sales in the UK. The contract manufacturing opportunity for India is huge and other biscuit companies will soon follow suit. DD Saxena, MD, Unibic India says "We believe international airlines and other retailers are all potential customers."Ravi Naware, executive V-P , ITC and head of the companys foods division, agrees about the Indian advantage, "We have a competitive advantage in biscuits over several other markets.
And that is because we have abundant supplies of wheat and sugar, the primary ingredients in biscuits at fairly competiitve prices."Saxena estimates it is 30-40% cheaper to make biscuits in India compared to Australia. He also thinks there is trmendous scope to upscale biscuits for the international market. Unibic in India plans produce centre-filled cookies (cookies filled with items like jams, choclate, or fruit purees). Britannia and Parle already do a limited amount of exports. ITC is planning exports of its Sunfeast brands of biscuits in US ,West Asia and Africa within six months. "We should be able to do a good job of it."says Naware. That, combined with contract manufacture, could well see a biscuit boom in India.
Posted On : 11/10/2005 2:28:46 PM

 
 
 
India to emerge as a sourcing destination for premieum biscuits