Indians are unlikely to get adventurous in their core meal -the typically elaborate and mulyi-textured lunch or dinner. Indian food processing sector report to train their guns on idlis, dosas, pav bhaji, and lighter snacks. The report, Indias Changing Dinner Plate, by the Confederation of Indian Industry and AC Neilson ORG-MARG on challenges and opportunities for food and beverages in the Indian market, said the greatest scope for innovation was the heavy and light snacks segment, because Indians were unlikely to shift to processed food for their core meal. Core meal will continue to resist change. This is because freshness is of primary concern to ingredients as well as prepared food, and there is powerful symbology around the preparation process. The report was released in Chennai on Monday during a conference on food business, organised by CII as part of Foodpro 05. With lifestyles undergone a radical change, the consumer is in need of and is willing to spend on new processed alternatives in both these areas, the report said. Report said Quasi meals have replaced the preference for core meals. One of the biggest opportunities in food in this segment is that there is greater openness to experiment and the target is young population. Broadly, the report said that the outllook for the next five years looked upbeat. A large part of current growth came from changes in consumer demand, resulting from growing affluence, younger population and greater global connectivity. Improved retailing and removing supply chain effeciencies would help the country become more competitive in food business, the report said.
Posted On : 11/15/2005 1:40:16 PM