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Castrol India has introduced an array of new products based on its new, Liquid Engineering theme. Liquid Engineering is a new brand positioning developed after extensive consumer research to get an in-depth understanding of how customer habits have evolved and changed. Liquid Engineering is a unique nature of Castrol products that work proactively within the vehicle to increase protection and enhance perfomance. A unique heatproof formula in castrol CRB Plus, ETP Formula for CRB Turbo, Trizone Technology for the motorcycle range, unique molecular attraction formula in Castrol Magnatec and liquid asset program for workshop and business-to-business customers. "The new positioning, articulated as Castrol - Its more than just oil. Its Liquid Engineering, will contemporise the brand to connect more powerfully with its target audience and make it even more relevant for todays consumers and customers. |
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| Posted : 11/19/2005 |
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