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Videocon, buying Daewoo Electronics for Rs 500 crore is a significant move to reinforce Videocons global position vis-à-vis the domestic one; where the group is thriving successful with its brand flanking strategy. Sources says, if the deal works out, the group will have a big advantage in areas where it is not present, also will get to have world-class appliances manufacturing facility. Videocon has triggered path to strengthen its position abroad by an eventual acquisition of French electronics giant Thomsons colour picture tube division, last year and later took over Swedish company Electrolux Indian operations. Besides, making Television sets, picture tubes, washing machines and refrigerators, Videocon express interests in oil and gas exploration and production |
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| Posted : 3/23/2006 |
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