Raymond has launched its first kidswear store Zapp! in Ahmedabad. The brand caters to children in the 4-12 age group and will offer a range of apparel and accessories. The brand has also tied up with Warner Brothers to make available the complete range of Superman merchandise in India. It will introduce a set of characters such as Zion, Ashley, Posh, Pixel and their pet dog Jambo in order to connect with young consumers. Also on cards is a Zapp! Web site and a loyalty programme, titled Zapp! Club.
The company planned to opena round 10 Zapp! stores in the metro cities by the end of this year.
|
|
|
|
|
| Posted : 6/17/2006 |
|
|
|
|
