Neva Garments has launched NevaMod range of innerwear and bath-linen in a co-branding partnership with Birla Cellulose, the fibre division of Grasim Industries of the Aditya Birla Group.
Birla Modal is 100 per cent natural and eco-friendly, biodegradable fibre made from high quality wood pulp, a renewable natural resource. The innerwear industry is estimated to be about Rs 4,000 crore.
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| Posted : 6/23/2006 |
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