Wockhardt has acquired Dumex India along with its two products Protinex and Farex, from Royal Numico NV of The Netherlands, for an undisclosed amount. The two brands, with a 50-year brand-equity, at present generate annual sales of Rs 60 crore.
Wockhardt is in the nutrition business and the acquisition would bring in synergies. Wockhardt also inherits a field-force team of 235 people and assets including a plant at Ludhiana, which will be disposed. The company has its spray-dry milk processing plant at Chandigarh and it will change the acquired companys name, `Dumex, in six months.
Wockhardt has an existing presence in infant nutrition with Dexolac, Nusobee and Firstfood brands. Earlier this year, Wockhardt launched a new division called Wockhardt Speciality Nutrition to market disease-specific dietary supplements for patients on dialysis, ICU patients and diabetic patients.
Royal Numico will also offer technical know-how to Wockhardt for the manufacture of specialised sugar-free infant food products currently marketed in India and internationally, under its brand names Dulac and Dupro.
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| Posted : 7/1/2006 |
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