notice when it gets enlarged orders. The company has also invested in warehouses in the UK and the US to move packaged, ready-to-sell goods at short notice after processing them. Supplying to big retailers such as Wal-mart, JCPenney, GAP, Banana Republic, George Kohls, M&S, Espirit, Liz Clairborne and Next, the company has a team of in-house designers based out of the US who work on material sourced from the firms supply outposts in line with changing global trends.
Others taking the `speed to market route include the Rs 150-crore Zodiac Clothing Company that had earlier acquired a shirt manufacturing facility in the UAE, mainly with a view to leveraging supply chain efficiency in its target EU markets. Zodiac retails its brand in the high-end chains such as Bijenkorf in Holland and Globus in Switzerland and has been eyeing markets such as Germany and France.
The Ludhiana-based integrated denim solutions provider Malwa Industries is also toying with the same strategy. It acquired Third Dimension Apparels in Jordan, which has duty-free access to the US and Europe for a consideration of $6 million. The company has also picked up a majority stake in an Italian firm.
Textile firm GHCL recently announced taking over Rosebys, a leading retail home-textile chain in the UK. GHCL had earlier acquired home textile company Dan River in the US, a move that enabled it to utilise the firms existing marketing arrangements of around $250 million.
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| Posted : 7/3/2006 |
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