Aditya Birla Groups Madura Garments is repositioning one of its brands, setting up more retail outlets and launching a new womens range as part of its brand extension strategy.
Madura Garments, retailers of the Peter England, Allen Solly, Van Heusen and Louis Phillippe brands, is looking to increase its retail presence from around 300 stores to 450 in three years.
The company also hopes to launch its womens "corporate" wear collection under the Van Heusen brand soon. Also on the cards is a revamp of its Trouser Town stores beginning with Chennai.
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| Posted : 7/3/2006 |
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