Mohan Meakin (MML) has drawn up a strategy to grow its IMFL business, which consists of new launches in the whisky and vodka segments as well as rationalising some of the weaker brands in its portfolio.
The company plans to roll out two new brands. These include `Top Brass, which will be a whisky-based drink, and an undisclosed vodka brand. The company is also test marketing its white rum under the Old Monk brand. Further, it plans to re-launch some of its existing products including Solan No 1.
In addition to new product launches, the Rs 500-crore MML is also looking to trim its massive liquor portfolio by phasing out a few brands.
MML is in the process of divesting 51 per cent stake in its beer business to a strategic investor and recently closed bids for it. Two bids are learnt to have been received from the Ramesh Vangal-promoted Mason & Summers and South African Breweries. The company would be taking a decision on its beer business by August 2006.
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| Posted : 7/5/2006 |
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