Seabuckthorn Indage, Makers of the Leh Berry range of nectar drinks, is planning to diversify into home and personal care (HPC) products, bottled water, confectionery, biscuits, specialty cosmetics and OTC pharma category - all, excepting HPC products, under the umbrella brand Leh Berry.
The company plans to extend the Leh Berry brand to a range of `100 per cent fruit juices and fruit drinks also. All these products will be rolled out before the first quarter of next year. To manufacture fruit juices and fruit drinks, the company has planned an integrated manufacturing and R&D facility in Himachal Pradesh.
Besides, Seabuckthorn Indage is also planning to explore other areas such as poultry and cattle feed and pisciculture segments for a possible foray. For processing and packaging, the company will leverage the existing arrangement with Godrej Beverages and Foods in Madhya Pradesh.
The company is in advanced stage of negotiation with local mineral water manufacturers for `Leh Berry Aqua bottled water. For confectionery and biscuits, the company has tied up with a foreign brand for technical know-how and will outsource the products to local manufacturers. The company plans to roll out initially glucose, Marie and coconut biscuits.
For specialty cosmetics, another area the company is planning to diversify into, the company claims to have the formula ready. The formula for the premium-end specialty cosmetic range is based on seabuckthorn and has already been lab-tested. The company, which was till recently focusing on the Northern markets, has launched its range of Leh Berry nectars in the South and appointed a main distributor for the purpose.
The Kingsbury brand, owned by parent - Indage Group - is popular in the UK. The company is now test-marketing the Kingsbury brand of toilet soaps, floor disinfectants, toilet cleaners and washing powder in some pockets of the Northern market.