Major FMCG firms including Dabur and Emami are stepping up focus on their ayurveda portfolio. In addition to launching newer products and extending their existing brands to other categories, the companies are also setting up their own health camps and ayurveda centres for consultation.
Dabur India has charted out a strategy for its consumer healthcare division (CHD) business wherein it is looking to double the base of its ayurvedic cough and cold brand Honitus, apart from rolling out new products. The company is reviewing its focus on its CHD business based on the 37.8 per cent growth that the division recorded in the previous fiscal. Further, the company has also identified focus areas for its CHD business in Maharashtra, Gujarat, Karnataka and Kerala.
Emami also aim to make the healthcare and ayurveda divisions a Rs 300-crore turnover business in the next three years.
Pantaloon Retail too is looking to expand into the health sector with large outlets comprising pharmacies, beauty salons and fitness centres. It is considering to open a range of pharmacy stores, which will sell ayurvedic medicines under the brand Tulsi and sell prescription drugs and homeopathy medicines. At present, Tulsi operates out of Big Bazaar in Mumbai. Pantaloon is also looking at having in-house doctors in Tulsi. Pantaloon-owned Health Village meanwhile will sell fitness related equipment and products. There will also be provision for gyms, yoga and spas. Pantaloons Tumeric brand will sell beauty products such as cosmetics, skin care, fragrances and aromatherapy.
On the same lines, FMCG companies Dabur and Emami are looking to enter the `services sector with their range of health camps, spas and gyms. Dabur would be expanding its `Dabur Ayurvedic Centres where doctors provide free consultation to patients. Emami is test marketing its ayurveda spas and clinics in Kolkata.
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| Posted : 7/13/2006 |
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