Impressario Entertainment & Hospitality that owns the coffee bar brand Mocha Coffee and Conversation, plans to take the number of outlets from the current 12 to 65 by end-2009. The company also plans to set up outlets in Dubai, the Philippines, Singapore and Sri Lanka, expected to be opened there early 2007. The expansion plans will be funded by a combination of internal accruals and loans and the company is right now in discussion for private placement from people who share its interest in the business model.
The company already has a presence in Delhi, Hyderabad, Chennai, Jaipur and Ahmedabad in addition to its flagship outlet in Mumbais Churchgate. It will open the first of these 65 in Punes Law College area with plans to open another at the upmarket Koregaon Park area.
Meanwhile, the company, which also owns Salt Water Grill, the bayside fine dining restaurant in Mumbai, is now firming up plans to unveil variations of the brand into other cities. In Delhi, it plans to open The Smoke House Grill, which will offer smoked cheeses and other delicacies, beginning September 15. Hyderabad city will be home to The Still Water Grill, with the company opting for a lakeside location for the brand which will debut there by end 2007.