Forever Precious Jewellery and Diamonds, part of the Su-Raj Diamonds group, is expanding its B2B clientele and stepping up its retail presence. Primarily an operator in the B2B segment, Forever Jewellery ventured into retail last year by tying up with Pantaloons Big Bazaar. Forever Precious jewellery is sold at its exclusive Gold Bazaar outlets in Big Bazaar. There are 12 such outlets across Bangalore, Mumbai, Ahmedabad, Nagpur, Hyderabad and Gurgaon. The company plans to add 12 more this fiscal in centres such as Mumbai, Nashik and Mangalore. The company plan to have 40 stores by 2007-08. The company will invest Rs 30 crore on its plans for this fiscal.
The company, which supplies gold, diamond and gem-stone jewellery to over 100 outlets in the country such as Tanishq, Khazana, Alukkas, Vummidi and GRT, is looking at 500 clients by the end of this fiscal. It is also eyeing a foray into the East and is looking at Kolkata, Bhubaneshwar and Guwahati.