Britannia Industries (BIL) has firmed up a strategy to help set up new contract manufacturing units at least at 35 locations in the country in the next two to three years, contributing financial support to the extent between Rs 150 crore and Rs 175 crore. All locations and biscuit brands have been identified for contractor manufacturers.
The company, in addition to meeting a portion of investment for setting up the contract manufacturing units, would expand and renovate its own manufacturing facilities in Uttaranchal, Delhi, Chennai and Kolkata so as to ensure the companys organic growth.
The company recently acquired a stake in Bangalore-based Daily Bread, a speciality manufacturer and retailer of premium quality bakery products. This acquisition marked Britannias entry into the high-end freshly baked gourmet food. It was indicated that eight boutique shops of bread and cakes under Daily Bread would soon be operating in Mumbai. The same type of boutique shops would be open in other cities. Moreover, biscuits would be made available to consumers in small pouch packs.