Cholayil, the Chennai-based Rs 160-crore FMCG company, which hold Medimix brand, has launched Medimix sandal variant. The company plans to foray into other skincare and personal care segments and come out with a wide bouquet of products. While Medimix brand would be used for expanding the skincare product range, the company plans to exploit its Cuticura brand for personal care segment.
The company is currently setting up a unit in Uttaranchal for soap manufacturing, in addition to the existing six units spread across the country. The company is also in the process of setting up a talcum powder facility in Uttaranchal under third-party arrangement.
Further, the company plans to strengthen its relationships with premium hotel majors for improving its institutional sales, which currently stand at around Rs 5 crore a year.
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| Posted : 8/10/2006 |
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