Britannia Industries plans to investment Rs 200 crore in the coming three years on expansions and acquisitions, the six power brands - Tiger, Marie, Good-Day, Treat, Fifty-Fifty and Milk Bikis - which have market shares of over Rs 100 crore, will also go through various innovative changes in terms of flavour additions, size variations and packaging.
The Marie Gold Doubles, the triple layered, variable flavoured biscuit that was recently launched in the southern market will soon be making it way to the North. Britannia is also all set to launch `Chota Tiger, the round-shaped, smaller-sized variant of the popular Tiger biscuits, and also introduce the same brand in `Tikki packs with four biscuit in each sachet for Re 1 per pack, targeted at rural India.
Britannia Industries also plans to increase its stake in the recently acquired Bangalore-based Daily Breads to 50 per cent.
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| Posted : 8/18/2006 |
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