Diageo is the worlds leading premium drinks company with a turnover of $5 billion. The company launched a Vodka brand, Shark Tooth, in the prestige segment on Wednesday, September 20, 2006.
This vodka is made from 100 percent grain neutral spirit and has been developed to target the India markets. Diageo, a global premium drink major, has its brands across spirits, wine and beer categories. The company has spread across globally in almost 180 countries. Now, with the launch of Shark Tooth, Mr Asif Adil, Managing Director of Diageo - India & South Asia, is aiming to sell one million cases of vodka in the fiscal year 2007 and is looking at both organic and inorganic growth.