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Cadila Healthcare Ltd is gearing up for a national rollout of `Sugar Free boutiques. While the first such boutique will be set up in Kolkata within the next six months, more will be set up in 20 cities and towns across the country in the next 2-3 years, according to Mr. Anand G. Deo, Senior Vice-President and Head of Cadila Healthcares Consumer Products Division. Mr. Deo said that the size of the Indian market for low-calorie sweeteners has been pegged at Rs 100 crore "at the MRP level". However, on company-turnover basis, it has been pegged at Rs 70 crore. Cadila accounts for nearly 75 per cent of the Indian market for low-calorie sweeteners.
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| Posted : 2/6/2007 |
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