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Amul today announced making its flagship product affordable to everyone, palatable for single serving and portable for travellers. Unveiling the Rs 2 tubs for the middle class, the Gujarat Co-operative Milk Marketing Federation (GCMMF) said that the Amul butter tub would be catering to 12 national and international airlines. These are Kingfisher Airlines, British Airways, Jet Airways, Air Mauritius, Korean Airlines, Royal Nepal Airlines, Air Italia, Malaysian Airlines, Jordanian Airlines, Iran Air, South African Airlines and Singapore Airlines. For the first time in India, the Amul dairy plant at Anand is packing 8.1 g of butter in the tub. Made of PVC and sealed by aluminium foil, the airtight tub prevents any aerial and microbial contamination or deformation of butter. Hence, the butter in such tubs is safer and more hygienic for consumption. Packed for single serving, the tub can make for a healthy breakfast or mid-day meal at a school for children too.
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| Posted : 2/15/2007 |
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