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Amul and Nestle, producers and marketers of branded and flavoured curd/yoghurt, are betting big on the segment to keep the cash registers ringing. Amuls Assistant General Manager, Marketing, Mr Jayen S. Mehta said, "Amul doesnt only sell cup curd. In fact a major share of our every day curd sales comes from pouched curd, since pouches are cheaper and better for daily consumption. We sell a total of 50,000 kg of curd per day, which includes sales from both our cups (Masti Dahi) and pouches. In fact, as far as curd-based drinks are concerned, our Masti Spiced Buttermilk is a big grosser pan India, and sells almost 3 lakh litres per day in Gujarat alone."
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| Posted : 2/17/2007 |
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