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Dettol, Reckitt Benckiser (India) Ltds most prominent brand has brought the Global Hygiene Council to India as part of its corporate social initiatives that focus on personal hygiene. Dettol and Lizol, two of the companys foremost brands in the antiseptic category, have supported a survey on hygiene done by the Global Hygiene Council in 10 countries, including India. Reckitt Benckiser had launched a three-pronged Dettol Surakshit Parivar programme in 2006 in six metros, which focussed on promoting good hygiene practices. This apart, the company has ad hoc programmes in various regions and occasions. As part of this tie-up with the Global Hygiene Council, Reckitt Benckiser would fund studies on hygiene as also conduct annual experts meets. Dettol had an annual turnover of Rs 400 crore last fiscal, and the company had closed 2006 with revenues of Rs 1,200 crore. Reckitt Benckiser sees Dettol alone adding Rs 1,000 crore to its topline by 2010.
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| Posted : 8/1/2007 |
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