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FMCG major Dabur India Ltd relaunched its Odomos range of mosquito repellents in the personal application category in Chennai today. Mr Girish Kumar, Senior General Manager, Home Care Division of Dabur India, said, "The brand has been relaunched after making the formulation more skin-friendly, even for infants." Elaborating on the new formula, he said the new Odomos masks the distinctive body odour that human skin emits so that the mosquito cannot detect the human being. And the new formula is not sticky and has a pleasant fragrance against its old image of being a strong-smelling, yellow cream. The Odomos personal application range is available in three formats - cream, gel and lotion. The Rs 2,233-crore company has a wide distribution network covering 1.5 million retail outlets across the country.
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| Posted : 8/3/2007 |
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