|
Proctor and Gamble has announced the launch of its skin care brand Olay, in the Rs 2,100 crore domestic market. Mr Suneet Vohra, Marketing Head, P&G India, said, "With the launch of four new Olay brand skincare products, we want to establish a strong presence in the country." The company showcased its anti-ageing product, Olay Total Effects, during the launch, which will be rolled out initially in the four metros, Hyderabad and Bangalore. The brand Olay will be endorsed by Bollywood star and former Miss Universe, Sushmita Sen. Mr Vohra said, "The anti-ageing products market in India is currently at Rs 60 crore. It has doubled in the last three years and will continue to grow at a faster pace." Globally P&Gs personal care market is around $20 billion, of which $2 billion is contributed by Olay |
|
|
|
|
| Posted : 8/6/2007 |
|
|
|
|
