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Godrej Agrovet is re-launching its Natures Basket retail outlets as authentic world food stores. It has launched an upgraded format of its existing stores in Mumbai with a new look and feel, with an added section for international gourmet foods ranging from wines to cheeses. The company has roped in design house Fitch and Madison Retail to upgrade its existing stores across the city. Mr C.K. Vaidya, Managing Director, Godrej Agrovet, said: "There has been a shift in the brand positioning of Natures Basket by ushering in a new international flavour." While the old Natures Basket stores would continue to exist, the company is launching new upgraded stores in Mumbai with the new positioning. Targeting the affluent section of society, Natures Basket is expected to cater to families exposed to international lifestyles, including diplomats. The company expects to launch 75 to 100 stores within the next two years across the country. At present, Natures Basket has 8 operational stores in Mumbai.
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| Posted : 8/9/2007 |
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