Bombay Dyeing launched a premium range of bed and bath line in association with designer Sabyasachi Mukherjee, here today. Mr S.K. Gupta, Executive Director said "The Bombay Dyeing Sabyasachi Tao collection is a high-end lifestyle product fit for elite consumption. We are confident that the collection will do well in our target markets". "Designers always cater to the high-end consumers but cannot connect with the general masses. With this tie-up I will be able to cater to millions of consumers across the country," said Sabyasachi. This is the second time he has tied up with Bombay Dyeing for a bed and bath line.