Reliance Retail marked its foray into the standalone affordable fashion apparel format, Reliance Trends. The store, in the national capital region of Gurgaon, is spread across 30,000 sq. ft. and is the first of 100 such stores that the company plans to set up over the next three years. The second and third stores will be opened in Delhi and Mumbai shortly. In the next one year, the company plans to set up to 20-30 such stores.
Through its Reliance Trends format, the company is aiming to capture a significant share of the rapidly expanding apparel industry in the country. "The apparel industry is expected to be at around Rs 1, 00,000 crore in the next three years and Reliance is targeting a fair share of the market," said Mr. Arun Sirdeshmukh, Chief Executive, Apparel and Luggage Business, Reliance Retail. The apparel industry in India is currently growing at 12-14 per cent on a year-on-year basis, he added.
Reliance Trends, besides housing a variety of international brands such as Wrangler, Reebok and Lee, will also have a number of indigenous brands John Players, Peter England, Indigo Nation and designer labels such as Anita Dongres AND.
However, Mr. Sirdeshmukh said keeping with Reliances commitment towards private labels, almost 30 per cent of Trends collection will comprise private labels such as Sparsh (Indian women wear), Networks (formal office wear), Netplay (casual collection for an evolving workplace) and Panda (kidswear).