CavinKare, The Chennai-based FMCG major on Thursday announced the launch of its new Web site Spinz.in, a social networking portal, to promote one of its brands Spinz. The company has three products - talcum powder, deodorant and perfume - under the brand Spinz.
According to Mr Ramesh Viswanathan, Executive Director of the company, of the Rs 600-crore talcum market, Spinz is the second, not counting the baby talc category, with a share of 7 per cent. Ponds is the market leader with a 45 per cent share.
Spinz.in is an interactive Web site offering a plethora of information ranging from hippest hangout in cities to chatting and gaming. The company chose to launch the Web site as the Internet is a growing medium and offers scope for a brand to set a two-way interaction with its consumers and can become the mainstay of brand communication in future.
|
|
|
|
|
| Posted : 11/30/2007 |
|
|
|
|
