The Haier Appliances (India) Pvt Ltd, the wholly owned subsidiary of the Chinese durable giant company named Haier, is on an expansion binge now. The officials of the company have stated that the expansion spree includes beginning production at its newly acquired facility and also launching a slew of new products in India. They said that the company has acquired a 40-acre facility in Pune owned by Anchor Daewoo in the recent past.
The Whole Time Director and COO of Haier India, Mr. Pranay Dhabhai was talking about the new expansion spree of the company and said, "We completed acquisition of the facility in August last year and are now gearing up to begin production of refrigerators from the facility". He added, "We eventually plan to begin production of our range of washing machines and colour televisions at the Pune facility". He also said that the unit is having a capacity of producing 3,30,000 refrigerators annually. When asked about the issue of more company owned facilities in India, Mr. Dhabhai replied, "Acquisitions are a key part of the Haier strategy of growth not only in India but globally as well. We are definitely looking out for further acquisitions. In fact, we have already been approached by several companies and we are evaluating the possibilities."
While talking about the other plans of the company in the near future, the Managing Director, Haier Group Company, Mr. Diao Yunfeng said that the company is also thinking of making India a manufacturing and exporting hub in the future. In his words, "Yes we are planning to make India a manufacturing hub to export to other countries". Mr. Dhabhai added, "In fact, we have already begun exporting from our Pune facility. We recently sent a consignment each to Africa, West Asia and Sri Lanka because of the facilities proximity to the port". The sources said that Haier is further planning to roll out new line up of air conditioners, washing machines and refrigerators in this year.
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| Posted : 1/23/2008 |
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