The Vodafone Essar has become one of the biggest sponsors of the cult campus festival named Saarang by IIT-Madras and the company said that it has become the sponsor as it finds great value in the brand association. The company officials have stated that the main reasons behind this is that its an opportunity to connect with youth on account of their age and also because the youth understand technology.
The Operations Director (Chennai & Tamil Nadu) of Vodafone, Mr. Kumar Ramanathan said, "the connect is complete with this audience". He also said that Vodafone is a young brand in India (till very recently called Hutch) and it commenced its India operations in the year of 1994. The company is currently adopting cutting-edge technology the world over and also the qualities that the audience will appreciate. He also claimed that the Vodafone is one of the largest mobile telecommunications companies in the world and said that the company has its operations in 25 countries across five continents. The company is also having a number of 40 partner networks and 200 million customers worldwide.
The sources from the company are informing that the association between Vodafone and Saarang is quite old and the company has already sponsored the fest for three years, in the name of Hutch. The sources added that in this years festival, Vodafone will offer Saarang updates through SMS, continuously run bid-and-win contests for the Blackberry, give away prizes for various contests and set up stalls for gaming, besides branding in prime spots. The company would also set up some booths in the fest from where one can easily get the Vodafone connections.
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| Posted : 1/25/2008 |
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