In Tune with its strategy to diversify its product portfolio, Dabur India Plants to foray into
Milk segment to tap the Rs.100 Crore milk based beverages market. According to the company
Spokesperson "We are exploring the option of entering into the value added milk based beverage
Market, but no time frames have been set for this foray. We are currently exploring th market."
Dabur would be the latest entrant into the segment after global beverages giants, pepsi and Coke announced their plans to tap the milk based drink market in india.
The company is presently looking for outsourcing milk, as it has made it has made it clearThat it will limit itself to the value added milk based beverages. And it has no plans to enter into Fresh milk in the dairy segment.
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| Posted : 3/15/2008 |
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