The major automobile companies in India, are planning to set up some new mega stores for showcasing their brands, very soon. The companies like Maruti Suzuki India, Mahindra & Mahindra (M&M) and BMW have already finalized their plans about the matter and they are going to implement their plans soon. The Maruti Suzuki is already having a number of over 500 dealer outlets in India at the moment and it is thinking of setting up its first large super store shortly. The store would house the cars of every colour and variant and it would be something that its existing dealers are lacking to cater to.
While commenting on this, the Managing Director of Maruti Suzuki India, Mr. Shinzo Nakanishi said, "Our first company owned retail outlet will start this year. It will be huge - spanning 30 models and variants from Marutis stable. Our existing dealers cannot offer such a wide choice". The officials of the other leading automobile company in India, M&M have stated that it is planning to expand the super stores of its First Choice used car retail venture to 21 within the next two-three years. The CEO of First Choice, Mr. Vinay Sanghi said that the company would make an investment of Rs 100 crore and the focus on lifestyles would differentiate the mega super stores from the dealer outlets.
Mr. Sanghi said, "We have 200 used cars ranging from compact to the most premium at our super stores. We would also have a kids section for them to entertain themselves while the senior members in the family make their purchasing decision and even a corner for women to relax". The BMW has also informed that they are planning to open mega stores as well. The officials of the company have informed that their strategy is to provide the prospective customers a feel of what luxury is all about and also to create everything around it at its brand display showrooms.
The industry sources informed that the company announced in the month of January that it would set up its pavilion in the city of New Delhi, in the next month. The company did say that the pavilion would be BMWs first brand display studio in India and this would also be an exclusive outlet. There would be a lounge bar in the outlet and the company would showcase one or two of its brands and its merchandise in the lounge for giving the customers a feel of the product. The industry sources further informed that famous industrialist, Mr. Jagdish Khattar is also planning to venture into the multi brand car retail outlets, that are likely to begin next year in India.
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| Posted : 4/1/2008 |
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