A number of two new media agencies have been launched by the Mudra Group and the companies are named as the Mudra Connext and Mudra Radar. The company officials have informed that the new companies have been launched under the media agency of the group named Mudra Max and this will focus on delivering consumer "influence" through its capabilities in the segments like media, analytics and convergence.
According to one of the top officials of the company, the Mudra Connext has been created in association with the groups specialist strategic media planning, buying and implementation outfit, named the Optimum Media Solutions (OMS). The official said that the company will be providing some innovative media solutions to a number of more than 30 clients. The official added that all the existing client relationships of OMS will be shifted to the Media Connext very shortly. The company has also released an official statement regarding the launching of the two new companies and said that it has formed the other company, Mudra Radar as a customized media agency for providing service to the Reliance ADAG and its foray into media, entertainment, DTH, telecommunications and other services.
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| Posted : 4/3/2008 |
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