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The officials of the Hindustan Unilever Ltd have recently announced that the company is planning to source farm products for its leading foods brand Kissan from the farmers across rural India. The company said that it will do so as a part of its social initiatives to mark the completion of 75 years of its corporate existence in India and the Chairman of Hindustan Unilever Ltd, Mr. Harish Manwani has made the announcement, at the companys 75th annual general meeting in Mumbai on Friday.
Informing that the company is thinking of initiating several programmes for enhancing livelihood, Mr. Manwani said, "Kissan is targeting to source agricultural raw materials from primary producers. Now what makes it really special is that we intend to pass on the economic benefits of this backward integration back to the farmers". He added that the company is intending to enhance the livelihoods of 75,000 women across rural India in 2008, as well.
Mr. Manwani said, "We plan to partner with NGOs to augment their efforts by bringing in technical and managerial expertise in this area. The other leg is Project Shakti, our rural distribution initiative. It has made a big difference already to 45,000 women across 15 States by providing them sustainable livelihoods. Our target is to cover one lakh villages across India by 2010". He also said that the company has already identified a number of five key platforms for driving its sustainable strategy and it would work in the areas of health and nutrition, women empowerment and focus on water conservation and cutting greenhouse gases, as part of the strategy.
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| Posted : 4/7/2008 |
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