One of the leading Entertainment, Media and Communications Company, the Percept, has recently stated that it is planning to raise a huge amount of Rs 1,500 crore, for expanding its key areas of business, very soon. The officials of the company have informed that the main objective behind this fund raising is to scale up the Content and IPR businesses and the company is also aiming at inorganic growth within the media and communications domain. The officials added that the company is going to conduct the fund raising through private equity, initial public offer and debt routes.
While talking about the companys plans with the fund raising, one of the top officials of Percept has stated that the company has already raised Rs 150 crore out of the total fund, through Edelweiss, Passport Capital and Indivision India Partners. The official said that the company is going to deploy the funds in building presence and strength in the entertainment, media and communications domain. The official added that the creation of knowledge practices, proprietary tools and assets and creation of asset are included in the companys objectives and Percept will also deploy the funds in making acquisitions and strategic partnerships.
The official was also talking about the other plans of the company and said that the company has planned some strategic investments in the areas like IPR acquisition, Home Video distribution, Film Production Studio, Development of Digital & Mobile Content and International Distribution. He said that these investments are going to provide the company a better integrated content business, that would cover the complete value chain.
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| Posted : 5/15/2008 |
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