In a recent official statement released on Monday, the major writing instruments company, named Luxor Writing Instruments Pvt Ltd (LWIL) stated that it is expecting to commission its new unit in Uttarakhand by October. The company said that the plant would be the companys eighth manufacturing facility, once commissioned and the company is currently having four facilities in New Delhi and three in Mumbai.
According to the Executive Director of Luxor Writing Instruments, Ms Pooja Jain, "Currently our capacity is 1.5 million pens a day. But with the new facility, which would also manufacture pens and stationery, it will touch 4.5 million pens a day". She said that the company has already made investments of around Rs 40 crore in the new facility, in the last one year and the investments were raised from internal accruals. Ms Jain added that the company is planning to promote its retail venture by launching more stores in the next couple of years. She said, "With the inauguration of the Hyderabad store, the company currently has 13 Luxor Signature stores. By the end of the current financial year we expect 20-25 stores to come up".
Ms Jain informed that the LWIL is presently taking up a three-pronged approach for promoting its retail venture. She said that the formats are High Life, which will offer pure luxury products, and Luxor Colors, which are targeted at kids, besides the Signature stores, which target the youth. She added, "The Signature stores, apart from offering writing instruments, will also have music and travel accessories, and premium stationery. At the High Life store, the first of which will come up in Delhi by November-December, we will offer mens accessories, jewellery and all top-end products targeted towards gifting. The kids store would all the material for learning and basically things related with fun activity".