ColorPlus, the premium casual wear brand from Raymond Limited has announced its venture into the apparel market for children with the launch of its kidswear extension, ColorPlus Junior.
ColorPlus is a premium casual wear brand from Raymond Limited. The new collection includes an entire range of apparel for boys and girls from age 4 to 14.
During the occasion of the inauguration of their largest store in the country at CG Road, Ahmedabad, the new range was introduced. The new ColorPlus store in Ahmedabad was spread across 3200 sq. ft. It was inaugurated by Ashesh Amin of Raymond Limited, who is leading the ColorPlus initiatives for the group. The store showcases the complete ColorPlus product range for men, women and children.
While launching the kidswear launch, Amin said, "We have noticed that Baby Boomers and Generation X have been the backbone of our consumer base. They pave the way for the Generation Y and Generation Next to walk in and sample the same experience. Our experience has shown that fathers, who have long been among our most loyal customers, are excited about our kidswear range and actively participate in its purchase. Reassured by the familiar CP stamp of quality, they would like their children to have the same."
Amin, who is from the group that has given us Raymond -The Complete Man, added, "ColorPlus Junior is a natural fit in our growth strategy, with this we have a complete family offering".
ColorPlus Junior symbolises the core values of the brand- Quality, Innovation and Sophistication. The range was designed in-house and it carries the equity of ColorPlus into kidswear with superior fabrics, unique processes and styling.
Posted On : 9/17/2008 10:07:46 AM